OUR TEAM

Acroud AB is a global iGaming media and SaaS group operating from offices in Malta, Copenhagen, Stockholm, São Paulo, and the UK.

Our companies:

Acroud AB – Group holding and organisation
Matching Visions – An iGaming affiliate network that connects high-quality traffic sources with trusted casino and sportsbook brands. We specialise in driving performance-based results through targeted marketing, data insights, and strong operator partnerships.
Voonix – Business intelligence and stat collector SaaS for iGaming affiliates. Centralises data, automates tracking, provides detailed analytics, custom dashboards, and forecasting. Used by 100+ affiliates, trusted by 2000+ brands.
Swedish Santas – The Gambling Cabin – Sweden’s leading betting community “Spelstuga”. Live streams and content on ice hockey, football, poker, and casino. Offers betting tips, match analyses, andel (share pools) on YouTube, Twitch, Twitter, and Facebook.
Rock Intention – Rock Intention – As one of the original Acroud subsidiaries, Rock Intention is a multipurpose provider of SEO and Paid Media casino and sportsbook traffic, focused on a range of both established and developing regions.
Acroud Media – Specialises in online gambling affiliate marketing. Generates high-value leads for sports betting and casino operators through content-rich websites.
Acroud Media Brazil – Brazilian-focused affiliate operations. Connects brands with users, offering betting tips and insightful content, creating relevant and helpful websites while partnering up with some of the most relevant publishers in the country.

Our team of 75 employees and 20 contracted consultants includes management, writers, developers, website promoters, SEO specialists, and designers – united in driving smarter, fairer iGaming.

A Brilliant

Team

We have rapidly transformed into a “forward leaning” company characterized by an entrepreneurial mindset. We are ”A Crowd” of brilliant minds in a company holding a unique market position. Meet a few select individuals in our team.

“Matching Visions is committed to sustainable, scalable growth by staying agile and avoiding capital-heavy investments. Our strength comes from efficient operations, smart optimisation, and consistently delivering strong value to our partners.”

Dennis Dyhr-Hansen

Director, Matching Visions

“Voonix serves as the essential platform for data collection and strategic business decisions across numerous clients, including Acround. By continually improving our offerings and launching new services, we aim to become an even more central and indispensable partner in the iGaming industry.”

Morten Marcussen

Director, Voonix

Chairman of the Board, Acroud AB

“We stand out within the group, yet the synergies we’re developing show how much stronger we are together”

Fredrik Boberg

Director, Swedish Santas

“Rock Intention was the original caretaker of many of the iconic Acroud SEO assets. Throughout the years the company has developed into a small but agile team, that operates its own assets while also servicing the colleagues around the group with a range of services.”

Mikael Strunge

Director, Rock Intention

CEO, Acroud AB

“Moving forward, I believe Acroud Media’s strong background in paid media allows us to remain agile and highly adaptable. When combined with the SaaS segment’s technological expertise and our deep experience in sales and relationship management through Matching Visions, we are uniquely positioned to evolve with the fast-paced and ever-changing iGaming landscape.”

Darren Colebrook

Director, Acroud Media

“The Brazilian market keeps growing, establishing itself as one of the most important in the world, and the future looks promising: Acroud Media Brazil keeps investing in state-of-the-art content and technology to best suit brands and users, with a specialized team that keeps growing and aiming for bigger results.”