Brand Manager US

By 21 April, 2021

Acroud is a fast-growing leading player within iGaming affiliation. Our mission is to help people make the right decisions in a complex iGaming World, through our digital brands. We want our brands to be independent, innovative and fast. We enable synergies.  We nurture talent. We inspire confidence.

We are currently looking for a Brand Manager for our US site. The right candidate will provide leadership in all aspects running his/her designated project. You will communicate with colleagues and other members across different teams to ensure our company’s vision is executed appropriately.

This is a rare opportunity to head and lead the development of one of an established brand in the US affiliation market.

Result-focus, Strategic thinking, and a CanDo attitude are essential in this role. Acroud expects you to be well-versed in current trends and are looking to take your next step and join our journey.

Responsibilities and Duties

  • Collaborate with stakeholders during the visioning and concept development of a product
  • Lead, manage and collaborate with cross-functional teams, business partners and stakeholder management for a product(s)
  • Assess value, develop cases, and prioritize stories, epics and themes to ensure work focuses on those with maximum value that are aligned with product strategy
  • Accountable for a created product(s), delivering in the product model and communicating the product needs with business partners
  • Responsibility for the KPIs of the project
  • Possess a fundamental understanding of end-to-end customer experience integration and dependencies
  • Draft key objectives, strategies and apply the data for a product to make business decisions
  • Act as an ambassador for the product internally and externally, and as the primary technical contact for queries related to the product
  • Develop appropriately detailed specifications for product features so that they are clearly understood by the development teams
  • Work with development teams to ensure that they understand the vision for the product and are designing great features for our partners
  • Create and maintain the Product Backlog
  • Clearly communicate the Business Requirements to the team
  • Look out for market trends and get feedback from stakeholders or customers
  • Developing and adapting the product vision
  • Writing new user stories
  • Doing release planning
  • Observing, learning about and analyzing the market
  • Observing, learning about, contacting and analyzing customers and end-users of the product
  • Keeping in touch with every stakeholder of the product regularly
  • Sharing insights throughout the company regarding the product (micro-blogging, blogging, internal conferences, etc.)

Requirements

  • 3 years proven track record of similar position and success in leadership positions
  • Exceptional project management and organization skills
  • Proven track record of analytical approach to online marketing
  • Strategic thinking
  • Problem-solving aptitude
  • Knowledge of technological trends to build strategy
  • Ability to conduct analyses and research within SEO, market trend and segment trends
  • Sense of urgency and a clear vision of the product going forward

Key results 

  • Effective and groomed backlog
  • Effective Operating Organization & talent development
  • World-Class Program & Project Execution
  • Efficient Delivery of Services (Quality, Low cost)
  • Efficient and Effective Solution Delivery Process
  • Promote Continuous Improvement
  • Detailed weekly reporting to management team
  • Continuous updating and improving dashboards for all KPIs
  • Own all KPIs and have a clear vision on how to grow them on all markets and sites.
  • Have the right “yes we can” attitude

Beneficial

  • Understanding of budgets and business-planning
  • Very good understanding of online marketing and SEO
  • Good understanding of sports betting and more segments/vertical the company operates in, both from a technical and product vision

Reporting

  • Reports directly to Head of Casino/COO
  • Responsibility for all KPIs for the project, weekly and monthly follow-ups

Benefits

  • Comprehensive private health insurance package
  • Monthly sports allowance
  • Extended maternity/paternity programmes
Job Category: Product
Job Location: Malta/Remote

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