Growth strategy and
Nurturing organic growth since 2003
ACROUD is working on a strategic three-year
plan to achieve its long-term vision. The growth
plan is structured with strategic focus areas and
based on solid market and competitor analysis.
ACROUD’s 10 strategic focus areas:
selected focus markets
operations with low financial risk.
Sports betting was launched as a new vertical in 2018 and expanded significantly in 2019. The vertical currently accounts for about 50 percent of the total iGaming market.
Acroud continuously looks at opportunities to make further acquisitions in the future.
The share for online gaming (iGaming) is currently 11-12 percent, which corresponds to approximately SEK 400 billion per year. About SEK 160 billion of this is generated through affiliates, in other words comparison services.
The North American market is an important market for expansion for Acroud.
Net Gaming is constantly launching new products in existing markets and verticals.
With the opportunities offered by digitalisation and the internet, users are increasingly likely to be able to, and want to, compare different options before making decisions. This trend is beneficial to Acroud.
There is great scope for Acroud to grow in selected markets in Europe.
Acroud works consistently to improve and refine the offering to users. Acroud currently has a “mobile first” approach and closely monitors how users behave and respond to the offering.
Acroud works within iGaming affiliation. H2GC estimates the value of the global iGaming market at EUR 57 billion in 2019. In the years 2020-2023, the overall iGaming market is expected grow by 6-7 percent annually. (Source: H2GC and own estimate)